mellani dejesus
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Lacson Ravello - Branding, Marketing

Lacson Ravello is a women’s clothing brand designed and sustainably made in small capsule collections in Oakland, CA. I was approached by Kristina Lacson McConnico, owner and designer, to do a small refresh of their homepage, social media, and email marketing using their current branding which is minimal, versatile, and effortless.

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 Kristina was familiar with Photoshop, so I designed email and Instagram post templates in PS with smart objects that she can modify as she saw fit to her monthly newsletter or post. I chose elements that complemented her current brand, such as geometric shapes and simple layouts.

Kristina was familiar with Photoshop, so I designed email and Instagram post templates in PS with smart objects that she can modify as she saw fit to her monthly newsletter or post. I chose elements that complemented her current brand, such as geometric shapes and simple layouts.

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