mellani dejesus
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Mellani DeJesus - Branding

Stationery system for my brand that includes my business card, letterhead, envelope, shipping label, and postcard.

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 I wanted my brand to be a direct reflection of me, so I decided to use my name for my brand. I have a minimal aesthetic, I love geometric shapes and simple intentional design, and most of my work has a fun and optimistic tone. My brand needed to show all of those things.

I wanted my brand to be a direct reflection of me, so I decided to use my name for my brand. I have a minimal aesthetic, I love geometric shapes and simple intentional design, and most of my work has a fun and optimistic tone. My brand needed to show all of those things.

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 I played around with lots of layouts and colors. I was definitely inspired by the  2019 Pantone Color of the Year , and I also chose the color green to represent growth (in my career path). The coral and green colors also remind me of tropical areas and beachside towns - my favorite places to be.

I played around with lots of layouts and colors. I was definitely inspired by the 2019 Pantone Color of the Year, and I also chose the color green to represent growth (in my career path). The coral and green colors also remind me of tropical areas and beachside towns - my favorite places to be.

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