mellani dejesus

Eichler Homes - Typography & Poster Illustration

I grew up in the San Francisco Bay Area as the daughter of an architectural drafter, so it’s no surprise that I developed an admiration to mid-century modern architecture. Palm Springs is also one of my favorite places to visit in California with it’s cool laid back vibes and fun energy. Of course when I was given the opportunity to design a poster featuring Eichler Homes, I was beyond over the desert moon!

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 From the start of this project, I knew that I wanted to create a vector drawing of an Eichler. I chose to use the Desert Eichlers by  KUD Properties  as my inspiration. I also wanted to stay true to the original Eichler muted color palette while incorporating contrasting bright colors I would often see in Palm Springs. In my final design, I combined the original Eichler palette with the 2017  Modernism Week  (a yearly festival that highlights mid-century modern architecture, design, and lifestyle) palettes that were developed by  Dunn Edwards , the exclusive paint sponsor for a variety of festival events.

From the start of this project, I knew that I wanted to create a vector drawing of an Eichler. I chose to use the Desert Eichlers by KUD Properties as my inspiration. I also wanted to stay true to the original Eichler muted color palette while incorporating contrasting bright colors I would often see in Palm Springs. In my final design, I combined the original Eichler palette with the 2017 Modernism Week (a yearly festival that highlights mid-century modern architecture, design, and lifestyle) palettes that were developed by Dunn Edwards, the exclusive paint sponsor for a variety of festival events.

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 Playing with different layouts and element placement using a grid system.

Playing with different layouts and element placement using a grid system.

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 The final design includes a brief overview, history, timeline, title, subtitle, and logo, but the poster can also stand alone without the typography. If you’re interested in having a copy of the poster, you can purchase it  here .

The final design includes a brief overview, history, timeline, title, subtitle, and logo, but the poster can also stand alone without the typography. If you’re interested in having a copy of the poster, you can purchase it here.

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