mellani dejesus
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The International Typographic Style - Branding

This series of designs were created for a brand identity class focusing on Swiss Style and the work of Armin Hofmann and Josef Muller Brockmann for display at SFMOMA. This series of work includes a book cover, brochure, outdoor signage, and a poster.

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 I wanted a more playful fold than a typical tri or half fold for the brochure. I created a double parallel fold with different widths, and I designed the elements around the folds. The front of the brochure gives a teaser of the exhibit, and as you continue to unfold the document more and more information is revealed.

I wanted a more playful fold than a typical tri or half fold for the brochure. I created a double parallel fold with different widths, and I designed the elements around the folds. The front of the brochure gives a teaser of the exhibit, and as you continue to unfold the document more and more information is revealed.

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 The inside of the brochure acts like a little poster or souvenir that a museum goer can pin up on their wall at home.

The inside of the brochure acts like a little poster or souvenir that a museum goer can pin up on their wall at home.

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