Brycie Prints is a promotional company that makes custom branded apparel and goods. Their goal is to empower their clients to create their own branded products that connect with their audience. Brycie Prints wants to differentiate themselves from their competition by having a more personal touch to their services and a fun, modern brand. 

Modern female-owned businesses that are stylishly powered by passion and intent is Brycie Prints’ target market. These women value building relationships with other women that support their dreams and turn their ideas into something tangible. Keeping in mind everything that we have discovered prior, it’s clear that the Brycie Prints brand should evolve feelings of personal connections and female empowerment with a sense of fun. 

For the logos, we chose a font that is fun , fresh, bold and will work well with the other fonts . The other font selections  are also modern, yet friendly with feminine and personal touches. Although these fonts are different, they complement each other when together, but can also make a statement when standing alone.

To inspire Brycie Prints’ audience to envision their own brand on the products that Brycie Prints sells, we chose neutral colors of black and white with muted colors inspired by your brand photos to make a clean palette. The pairing of the neutral and muted colors makes fun and unexpected combinations.